Senior Designer (Loungewear)

As a senior member of the design team, this role not only owns key product areas but also mentors designers, influences cross-functional stakeholders, and contributes to the long‑term evolution of the brand’s product offering.

Key Accountabilities

Category Leadership & Product Ownership

• Lead the design and development of the loungewear category from concept to final execution
• Define seasonal direction and ensure cohesive, elevated collections across all drops
• Deliver innovative designs that balance creativity, comfort, functionality, and commercial viability
• Own category performance, ensuring alignment with price architecture, margin targets, and business goals
• Identify opportunities for category growth, new product concepts, and innovation

Consumer, Trend & Market Insight

• Drive deep understanding of the Hunkemöller customer, with a focus on lifestyle, comfort, and evolving homewear trends
• Translate macro trends, cultural insights, and competitive analysis into forward‑looking product concepts* Monitor sell‑through, customer feedback, and competitor activity to continuously refine design direction
• Anticipate shifts in the loungewear market and position the brand ahead of trends

Brand DNA & Creative Direction

• Act as a key guardian and evolver of Hunkemöller’s brand identity within the loungewear category
• Lead the creation of seasonal narratives, mood boards, and design concepts
• Elevate storytelling through cohesive collections that resonate emotionally with the customer
• Ensure consistency and innovation across materials, silhouettes, colors, and detailing

Commercial & Strategic Impact

• Design with a strong understanding of commercial drivers including margin, volume, and sell‑through
• Partner closely with Buying and Merchandising to align product strategy with business objectives
• Use data, insights, and post‑season analysis to optimize future collections
• Balance long‑term brand building with short‑term trading opportunities

Cross‑Functional Leadership & Influence

• Lead collaboration across Design, Buying, Technical Development, Sourcing, and Marketing
• Clearly communicate vision, concepts, and design intent to stakeholders at all levels
• Influence decision‑making to ensure alignment on product direction and execution
• Mentor and support junior designers, fostering a high‑performing and creative team environment

Design Execution & Technical Excellence

• Deliver high‑quality sketches, technical drawings, and detailed product specifications
• Oversee fit sessions and ensure excellence in fit, comfort, and construction
• Lead fabric, trim, and color development in alignment with category direction
• Ensure all products meet quality standards and reflect premium design execution

Speed, Agility & Process Leadership

• Operate effectively within fast‑paced seasonal calendars and multiple product drops
• Respond quickly to trading performance and emerging opportunities
• Drive continuous improvement in design processes, tools, and ways of working*Champion efficiency while maintaining high creative standards

Required Experience & Skills

• Minimum 8+ years of experience in fashion design, with strong experience in loungewear, intimates, or adjacent categories
• Proven track record of owning and growing a product category in a commercial fashion environment
• Strong portfolio demonstrating creative leadership, innovation, and commercial success
• Deep expertise in:
• Product construction, fabrics, and garment engineering
• Trend forecasting and consumer behavior
• End‑to‑end product development processes
• Strong understanding of the balance between brand storytelling and commercial performance
• Experience working in a fast‑paced, international retail or omni‑channel environment
• Excellent communication, presentation, and influencing skills
• Experience preffered in CLO3D and AI mindset, Adobe Creative Suite and PLM systems

What we offer

• 25 days of annual leave, with the option to buy or sell up to 4 additional days
• Hybrid work model, combining office and remote working
• Possibility towork from abroad for up to 2 weeks per year
• Aninternational work environment, working with teams across different countries
• Travel allowanceto support commuting costs
• Access to theHunkemöller Academyfor professional development
• 25% employee discounton all Hunkemöller products